The social media have tremendously changed many aspects of
business relations. It has become a two-edged sword in that it provided both
benefits and backlashes. On one hand, it propelled business activities through
the increased efficiency in communication. On the other, it downsized gains and
profits due to the increase of market competitors which have easily put
themselves up thanks to their easy publicity courtesy of the social media.
But if theres one facet of business relations greatly
affected by the sudden boom of the social media, that perhaps is advertising.
In the recent years, this field has consistently changed and developed to keep
up with the changing times. It could be considered one of the areas which
greatly benefited from surge of social media utility. At the same time,
however, it is also one of those greatly devastated by social media in such a
way that it was altered and appropriated in so many ways and respects that it
almost spelled its doom.
Advertising has really gone a long way from its humble
beginning as a mere form of persuasion in print in 1836. Today, it has become
the most dominant form of communication. It remained successful and influential
because it is a lucrative and interesting field.
Through time, it has fared well driving and shaping
consumers actions and behavior towards certain products. And products come in
different forms: tangible goods – grocery items, real estate properties, cars;
intangible goods – educational plans, services; and even advocacies, campaigns,
and ideologies. These distinctions paved way for the different sub-categories
of this field such as commercial, non-commercial, political, among many others.
It being a profitable activity, advertising has found itself
carried in different platforms. It pioneered through the print media, where it
has originally established its name and has eventually proven itself as a
legitimate business game. Later, it also made its way to the broadcast media,
which also has greatly changed it by introducing innovative means such as the
But what ultimately altered the game of advertising is the
development of the online media. Giving birth to what are now known as online
advertisements, the new media has brought these persuasion tools even closer to
potential market. Now, people are more efficiently reached by advertisements
through the aid of the online media. Websites have become strategic venues for
ads. By this time, ads are able to reach a wider scope of audience with minimal
cost. Unlike in print and broadcast, the online media requires minimal
placement fees for advertisers while guaranteeing them sure marketability.
In this regard, online advertising now has become the most
in thing nowadays. In fact, many individuals now earn at home just by doing
sending disseminating ads online. But this involves a serious business. Once
employed as conduits of generating online ads, one has to be able to make the
most out of his/her time to be able to reach a great number of potential
consumers. One way to do this is by using time tracker.