Ezine: Tool for Promotion in Affiliate Marketing

In affiliate marketing, the affiliates are searching for ways in which their selected products can be made known successfully. One creative and effective way is the use of e-zine advertising. To utilize this tool for advertisement, the associate must first know what e-zine advertising is all about.

An e-zine is a newsletter sent to subscribers. It is a coined term for magazine which is made available in the Internet. The core subject matter or theme of the newsletters can be about any niche. And when a newsletter has been around long enough within cyberspace, the number of subscribers of the newsletter will increase to a point that it represents a considerable percentage of the global market. As soon as the number of subscribers is large enough, the publisher of the e-zine will be selling space in it to online entrepreneurs and to affiliates. Such is the beginning of the publisherís e-zine advertising.

To acquire the maximum benefits of e-zine advertising, here are some e-zine advertising guidelines.

*A number of e-zines are simply paragraphs sent in an email, while other e-zines offer links to other websites. Affiliate marketers should select e-zines that have these external links. If the affiliate has joined a PPC program, he can place the link to be directed to the merchantís website. Or else, the link could go to the affiliateís website. What is important is that the e-zine should persuade its recipients or subscribers to have a more active role.

* There are 2 kinds of ezine ads: Solo ads which are more expensive and the Banner-like ads which are much affordable. The solo ads take the complete attention of the reader, while the banner-like ads will be competing with other banner ads. It is up for the affiliate marketer to decide which ad type to choose according to the budget and what works best for his affiliate product.

*The placement of the e-zine ad is crucial.The ads on top are better than ads placed in the middle of the newsletter article. An ad placed right in the middle will almost certainly be skipped by the reader. While the ad located at the top will more likely be read first. The top ads are ,needless to say, more expensive than the middle ads. But what good will a middle ad do when it cannot even get one visitor? Next to top ads, the bottom ads are effective. When the article of the newsletter is engaging, the reader will reach the end and find the bottom ads. Since the reader is through reading, he is more inclined to click on the link of the bottom ad.

*Having a targeted niche is better than a generalized approach. The affiliate must know from the publisher of the newsletter the topics of the succeeding issues to have an e-zine that targets a particular audience. Once the subsequent issue is identified, the affiliate will pick from among the products something that matches the issueís topic for it to reach a specific target.

The internet marketer can stay away from spending for ads that are useless and instead focus on advertisements that will turn to sales by simply applying the above e-zine advertising guidelines.


Tom Brannelly is the owner of the profit pulling site online business coaching

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