Five Design Tips for Animated Banner Ads

a great animated banner ad takes even more time and work than
creating a static advertising banner. The reason being is that
animated banner ads rotate frames and each frame needs to be created
so that the reader thinks they are seeing something in one fluid
motion. There is a huge difference between a good animated
advertising banner and a bad one. Let’s take a look at some design
tips to help you create a great animated advertising banner.

your animated banner ad at a relaxed speed.

A good online banner
will not be something that flashes a thousand times a minute or
jumps, runs or hops across the screen as soon as the web page opens
up. That will only serve to annoy your potential customers. Instead
a successful animated banner should be tastefully done with frames
rotating at a medium speed.

sure it downloads fast.

Sometimes potential customers don’t wait for an entire page to
download before they move on. It is important that you create an
animated banner design that downloads fast, so that potential
customers will actually see it before they move to another web page.

your most important information first.

Because you will only have a reader’s attention for 3 seconds or
less, it is important to grab their attention and give them your
information fast. Be sure you put your most relevant information in
the first few frames of your animated custom web banner.

your animation stand out but not clash.

You want to think about what web pages you see your animated banner
being placed on. The goal is for your advertisement to stand out,
but not clash with what is on the web page. Your potential customer
is originally seeking the information on the web page, not your
banner ad, so try to make your advertising banner stand out in a way
that still flows with the web page.

how many times your animation loops.

Another way to annoy a potential customer is if your information
loops over and over and over again. Limit it to 10 or less times and
then have it freeze on the most important information in your
advertising banner.

Stone, VP Marketing


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